Frequently Asked Questions

We address the most common questions we receive from those interested in our outdoor advertising services. If you have any specific question, please click HERE to drop a message with us for additional information from our team.

How Can I Measure The Success Of My Outdoor Advertising Campaign?
Outdoor campaigns are measured in a variety of different ways.
– Combining your outdoor campaign with a digital marketing strategy will develop data that demonstrates campaign effectiveness.
– If your campaign includes a call-to-action, a demonstrated lift in your key performance indicators (KPIs) will be evident if your campaign is a success. Example of KPIs that you could track include an increase in the number of calls, website traffic or walk-ins received during your campaign.

Who Will Design My Campaign?
We are happy to provide designs, design guidance or we can work with your existing design or PR agency. It takes partnership to succeed.

What If My Advert Creative Is Damaged?
Depending on how many units are required for your campaign, we will recommend reprinting of the damaged creative in the event of weather damage or graffiti.

Remember every campaign requires several components like Design, Printing, Installation, Reporting and Analysis.

What Do You Provide As Proof Of Posting?
Each of our clients receives reporting that details postings often with images as well as analysis and notes upon campaign completion.

How Long Does It Take To Get An Outdoor Advertising Campaign Started?
While there can be exceptions to the guidelines, it is always recommended to have at least a six (6) week lead time in order for your campaign to be posted on time.

Are Discounts Available For Longer Campaigns?
ABSOLUTELY!!!

Who Will Print My Ads And How Are They Posted?
JIA Outdoor Services will handle the printing and production of your campaign artwork for posting.

JIA Outdoor Services have installation crews that handle all aspects of the physical campaign once posted. In case of damage, each client must provide a reprint.

What Are Bonuses?
While the question may be an obvious one, in the out-of-home world, bonuses are granted depending on a number of different factors including but not limited to the following: Campaign size, Campaign length, Timing of campaign, Coverage vs. “Cherry Picking” and Seasonal demand spikes.

What Is The Shortest Campaign I Can Run?
The shortest length of campaign that you can run will vary greatly based on the medium chosen.

Outdoor advertising campaigns can be compressed into whatever timeline is necessary while traditional outdoor media requires longer. Outdoor media is evolving quickly as traditional media locations are being converted to digital media locations in all major markets.

Remember production costs makes shorter traditional outdoor campaigns much more expensive. If you amortize production costs over a longer campaign, it stings a bit less.